The objectives of my website are as follows:
- Completion of a project for my Digital Marketing course,
- My enjoyment, I wanted to blog about a topic that is of great interest to me,
- Help me gain employment and
- Help others who are learning about digital marketing.
The Target Market:
My target market is those who are interested in digital marketing, working in the area and those who are just starting to learn all about it. Essentially this makes my target audience males and females from the age 18 upwards with an interest in Digital Marketing. I am aware that this is a broad target market but I feel that it cannot be narrowed down further.
Key Performance Indicators:
The KPIs I would use to measure the success of the blog is the number of likes, comments and shares that the blog posts get. The number of views and visitors the blog gets and how many different countries it has received visits from are other KPIs that I would use to see how successful it is.
I created a list of 13 words – which you can see in the table below under the heading Search Terms – and used the Google Adwords Keyword Research Tool to see what phrases have the highest volume of searches and are most relevant to my website goals and target audience.
|Search Terms||Average Monthly Searches||Competition||Suggested Bid|
|Digital Marketing||1K – 10k||Medium||€4.41|
|Content Marketing||100 – 1k||Medium||€4.16|
|Online Marketing||100 – 1k||Medium||€4.02|
|Internet Marketing||100 – 1k||Low||€2.20|
|Target Market||100 – 1k||Low||–|
|Content is King||10 – 100||Low||–|
|Online Marketing Strategies||10 – 100||Low||€4.59|
|SEO Content||10 – 100||Medium||€5.38|
|Digital Marketing Blog||10 – 100||Low||€2.87|
|Digital Marketing Campaigns||10 – 100||Low||–|
|Content Marketing Blog||10 – 100||Low||–|
|Why Content is King||10 – 100||–||–|
Below are screen grabs I took of my Keyword Research using the Snipping Tool.
As you can see the phrases Digital Marketing, Content Marketing and Online Marketing have the highest monthly searches and all three have medium competition. They have the most relevance to my websites content, goals and target audience.
I have optimised my first blog: Why Content is King when it comes to Digital Marketing with the three phrases Digital Marketing, Content Marketing and Online Marketing.